Marketing Plan10PESTLE analysis is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service (What is PESTLE, 2020). POLITICAL: Processes and government actions that influence the method a firm does business is considered a political external factor (Rothaermel, 2017). The government plays a major part in implementing regulations and rules. Politics are an opportunity and threat to Allstar brands. New laws regarding ingredients, dosage and health safety are raised often and must be followed by pharmaceutical companies.ECONOMICS: These factors are determinants of an economy’s performance that directly impacts a company and have resonating long term effects (What is PESTLE, 2020). Consumer pricing is affected by expenses, revenue and stock market which in turn is affected by recession, inflation and interest rates. When healthcare prices increase and people cannot access the right healthcare companies like Allstar are forced to decrease prices or adjust the price to reflect the economic position. Competition in the market means companies continually evaluate cost and prices of their products.SOCIAL: These factors scrutinize the social environment of the market, and gauge determinants like cultural trends, demographics, and population analytics (What is PESTLE, 2020). As the population grows it also ages and cost of living increases. Due to the environmental changes more medications are needed for the emerging diseases.