People like to be made sad as long as its not in a

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 people like to be made SAD as long as its not in a really sad  situation, as long as its not real.  Late 20 th  century  developed world Longer life! Food surplus Madddd range of food choices. Development of super foods (chocolate, high sugar high fat) No work needed to attain choices  you can just go shopping anytime or  even order online Massive amounts of risk info  if you eat this, it will be bad for you, or good  for you, etc No training in dealing with risks/benefits.  We are not really taught about  curriculum in high school or college. We never talk about benefit/risk  analysis when it comes to food Adaptations to  ancestral environment  that don’t work 1.  Short sightedness  we make decisions that are good in the short term but  we don’t think about the long term.  The exception is Singapore. 2.  Bias towards eating …don’t use this anymore
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3.  Optimal foraging  …don’t use this either 4.  Image=object .  We see a lot more images of things than the object.  It used  to be that you would see a picture of a tiger and be scared, but now the  image does not equal the object.   5.  Monotonic mind : we generally think that we should eat a lot of things we  like, or if it’s bad we shouldn’t eat it at all.  But that’s not how it works.  The  best diet is a combination of foods.   6.  Categorical/dichotomous mind : we like to say food is either food or bad.  People like to think that if something is low calorie its good and you can eat  unlimited amounts of it. Also not true.   Framing Example of an adaptation that does work but can be misused.  We frame  granola bars as cereal but its really candy.   Change in food  norms and beutyr  norms.   We are asking women to be thin when increasingly food that is  good is increasingly full or calories.   Most people, especially women thse  days, think they are overweight.  Men think women want what they are, and  women think men want something skinnier. Obesity epidemic Not an epidemic! Not spreading. Average weight gain is 1-2 pounds a year Cosmetic and self esteem issues We only eat a small amount every week but it adds up Dieting Our form of dieting doesn’t work.  Either we don’t have the will power or aren’t  in the right environment.   What we learn  from the French!
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