He did keep his promise to the employees and made sure that they were paid their
full salaries during the time that the they were out of a job due to the fire.
There were a plethora of pros and cons to his decision.
I feel that I would have done the
same thing that he did, because it is morally the right thing to do.
The pros were that he enabled
his employees to be able to live and still take care of their families at that time.
The cons of him
doing what he did was that he did have to borrow $100,000,000 to help start with the rebuilding
of the company and he eventually did end up filing bankruptcy several years later.
He ended up

losing his company thru it all.
Mr. Aaron Feuerstein did apply virtue ethics by characterizing his
morals and values the way they should be characterized.
He did his duty as a honorable man and
made sure that what he did was right in his heart.

References
KarmaTube: Videos That Inspire. (2009, May 21).
Aaron Feuerstein's malden mills
[Video file].
Retrieved from
Gill, D. W. (2011, June 25).
Was Aaron Feuerstein wrong?
Retrieved from
Sledzik, B. (n.d.).
Putting people before profits: Classic PR case study, but without the fairytale
ending
. Retrieved from -
profits-classic-pr-case-study-but-without-the-fairytale-ending/
