He did keep his promise to the employees and made sure that they were paid theirfull salaries during the time that the they were out of a job due to the fire. There were a plethora of pros and cons to his decision. I feel that I would have done the same thing that he did, because it is morally the right thing to do. The pros were that he enabled his employees to be able to live and still take care of their families at that time. The cons of him doing what he did was that he did have to borrow $100,000,000 to help start with the rebuilding of the company and he eventually did end up filing bankruptcy several years later. He ended up
losing his company thru it all. Mr. Aaron Feuerstein did apply virtue ethics by characterizing his morals and values the way they should be characterized. He did his duty as a honorable man andmade sure that what he did was right in his heart.
ReferencesKarmaTube: Videos That Inspire. (2009, May 21).Aaron Feuerstein's malden mills[Video file]. Retrieved from Gill, D. W. (2011, June 25).Was Aaron Feuerstein wrong?Retrieved from Sledzik, B. (n.d.).Putting people before profits: Classic PR case study, but without the fairytale ending. Retrieved from -profits-classic-pr-case-study-but-without-the-fairytale-ending/