e The main reason to invest in stock market is capital gains and returns on

E the main reason to invest in stock market is

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(e) The main reason to invest in stock market is capital gains and returns on stocks. Someinvestors think beyond the profit and try to surpass the market, thus creating an efficient market(Jiang 2017). Efficient market occurs when the market price is unprejudiced evaluation of thereal value of assets. In short, if technical business standards enable the shareholder to yieldbigger profits and surpass the simple buy-and-hold policy, the status of market efficiency wouldbe null (Mohd Nor and Wickremasinghe 2015). Market efficiency is inversely proportional tohigher yields to technical trading rules. Hence, if the market efficiency is higher, the tendency oftechnical trading rules to predict future values fades off. Among the three types of marketGraph 3.4 RSI of BHP Billiton since 31stDecember 2015
efficiencies; the semi-strong market efficiency is held by BHP Billiton, as the data available iscomprised of public information and past information only.Question 4(a) Woolworths Limited is an Australia based company that has retail business (petrol stations, stores and supermarkets) across New Zealand and Australia. The major competitors of Woolworths Limited are Coles, Wesfarmers Ltd., ALDI Stores Supermarkets, Metcash Ltd., etc. The level of concentration in Australia’s retail industry is very concentrated and top four retail companies hold greater shares of Australian market share. Where Woolworths Ltd. hold the greatest share in grocery sector, that is 34% as per the reports of 2016 with over 850 grocery stores within Australia [ CITATION Lin17 \l 1033 ]. Therefore, the presence and dominance of the leading market players makes it harder for new entrants to compete in the market[ CITATION SGS10 \l 1033 ]. There are no apparent impacts of industry capacity as there is no private production of retail stores. As far as the industry stability is concerned, it is very volatile as the market changes drastically. Currently Woolworths is going through the mature phase of its life cycle, where there is a little growth and the new entrants have high barriers to enter the market. No demographic influences apply to Woolworths Ltd and the other competitors of Woolworths Ltd., as there are no demographic limitations on retail markets throughout the world.Retail industry is highly regulated under statutory laws therefore, Woolworths Ltd. also has government and regulatory influences. Social influences are not applicable to retail industry, just that the demand of the trending products increases in their respective seasons. The factor that caninfluence retail industry the most and in a very positive manner is technology. The tendency of technology forces impacting Woolworths is really high. For example, technological innovations impact largely in retail industry as it can be managed by numerous software programs in order to create and provide convenience to the customers such as an enterprise resource planning program (ERP). ERP can make the tasks of employees much quicker and easier with its

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