Structural and cultural context of the business unit affecting intrepreneurship (internal entrepreneurship)– The culture of the organization will define its ways to become innovative. The culture and structure must be adaptive, creative, self-reliant, and have a vision. Without these, creativity and innovation would not exist.Strategic capacity to deal with innovation initiatives by internal entrepreneurs– an organization needs to allow creativity to flow within to create products and services that will beat out its competition. Certainly Steve Jobs did this for Apple when he launched the various apple products that are mass consumed today.Assessing Sustainability, CSR, and EthicsAccording to the text sustainability for a firm is “a pattern of resource use that is designedto meet organizational and human needs while preserving the environment so that these needs can be met in the present, as well as in future generations” (White & Bruton, 2011). Apple’s brand of products are able to be used with conjunction with each other whether they are new or old. This ensure that their products are not trash and ensures resources are not wasted throwing away old products. If I were the CEO, the ethics within the organization will be taken care of by
AUDIT EXERCISE PAPER ONE5not creating an environment that does ignores innovation from the youngest employee. Creativity comes in various forms and anyone can create the next innovative product. CSR or corporate social responsibility efforts would be undertaken to help the communities where the organization can impact them the most. One example is reducing a carbon footprint the organization may have in its distribution efforts.Company responsibility to StakeholdersApple, Inc. owes its efforts to in investors no matter what. Just was the case in Apple’s history. Though Steve Jobs hired John Sculley, the board of directors kicked Steve Jobs out of the company due to his failing efforts. The same occurred to John Sculley after turning down a deal with Microsoft. The CEO’s responsibility includes letting the stakeholders know the five W’s of a project to its stakeholders (investors). The stakeholders should approve each step along the way to ensure that the organization is not losing money or resources it cannot recoup when it sells its products to consumers.
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