Framework is required which makes it difficult for

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framework is required which makes it difficult for Flipkart to operate and compete with its competitors they must ensure that they have certain barriers for the entry in order to perform its operations as industry is additionally going to develop at fast rate and will touch 76 billion by 2021 as industries will encounter exponential development rate due to which clearly many organizations has opportunities to enter the online industry. Threat of Substitutes- This force relates to the customer’s preference of finding a substitute for a particular good as if there is a particular substitute which is easily available in the market and is for low cost then the organization will be weak due to which they must make sure that their products must be unique and different so that cheap substitutes are not available for them. In case of Flipkart organization substitute for them is their physical stores their threat or danger is low as the customers prefers more online buys when compared with physical stores as it will save their time and exertion. Competition Rivalry- This is the last force of the porter’s model which deals with the importance of number of different competitors in their market and their ability to threaten an organization when organization has more number of competitors then it reduces the power of a particular organization but when the competition is low in the market then the organization has greater chance to achieve higher profits. At the current position Flipkart is facing a lot of competition from its major online retailers such as Snapdeal, Amazon, India plaza and many more. Online retail industries worth’s 1.4-1.6 billion dollars according to a recent study online websites have the ability to grow more in upcoming 9 years and to reach 76$ billion approximately in 2021 so basically competitors rivalry is high in this industry. 6, Choice of Country A&B After studying the external factors of both the countries analyzing all the factors most favorable country selected for Flipkart organization to perform global operations is country B “Australia”. As all the factors are favorable for the organization whereas compared with Pakistan factors as there are no political issues in the country as well as the working environment is quite easy to work. So overall Australia will be the suitable country for Flipkart to expand its operations globally.
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