Product placement the visible placement of brand name products in television

Product placement the visible placement of brand name

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Product placement – the visible placement of brand name products in television shows, movies, radio, video games, and other programming - Branded content (product integration) – the integration of brand name goods and services into the script (storyline) of a television show or movie. The brand name is clearly mentioned and sometimes discussed Radio - Format – the type and nature of the programming offered by a radio station - Internet radio – listening to radio broadcasts via the internet - Podcasting – audio programming that is downloadable to iPods and other portable digital media devices - Satellite radio – a radio service that offers commercial-free programming for a monthly fee Newspapers - Circulation – the average number of copies per issue of a publication sold by subscription, distributed free to predetermined recipients, carries with other publications, or made available through retail distributors - Broadsheet – a large newspaper with a fold in its middle - Tabloid – a smaller newspaper that is sold flat - Retail advertising – advertising by a retail store; involves advertising the store name, image, location, and the re-advertising of branded merchandise carried by the store - Classified advertising – print advertising in which similar goods and services are grouped together in categories under appropriate headings - Insert – a preprinted, free-standing advertisement (leaflet, brochure) specifically placed in a newspaper or magazine - Clutter – the amount of advertising in a particular medium Magazines - Paid circulation – the circulation of a newspaper or magazine that is generated by subscription sales and newsstand sales
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