4 A brief summary of the marketing environment for this product or service 5

4 a brief summary of the marketing environment for

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4. A brief summary of the marketing environment for this product or service 5. Projected outcomes and ‘return on investment’. Details can be included in budget or costing section. Initial consultation outcomes: Infrastructure $10,000 Tech Staff $300,000 Programming $100,000 Marketing $150,000 Mission, Objectives : SushiWire will use existing texting technology to facilitate making the transfer of small amounts of money easier and at a low fee per transaction. Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 8
T-1.8.1_v3 Summary of Strategies and tactics to be used : SushiWire will facilitate transferring a small amount of money to another person overseas, and at a minimal cost. The customer only needs the recipient’s phone number. Summary of Marketing Environment : The effect for environment is almost nothing. Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 9
T-1.8.1_v3 Projected outcomes on Return of Investment : ESTIMATED GROWTH FIRST YEAR 10,000 customers The average customer makes 2-3 transactions per month. The average transaction is $50 FUTURE DEVELOPMENT To incorporate a mobile app with an email trigger instead of only a text-triggered way to finance. Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 10
T-1.8.1_v3 SITUATION ANALYSIS The situation analysis needs to set the context for the plan. It should include an analysis of the micro (internal) and macro (external) environment. Address each of the following: Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE analysis Summary of the key issues that have emerged Where possible use qualitative and quantitative data to support your analysis Use images, charts and graphs to illustrate your findings SWOT ANALYSIS / PESTLE ANALYSIS: Strengths: Human resources — staff: Due to internet work that many position of staff are not necessary. Weaknesses: Human resources- Also, we work through the internet and less staff would affect the efficient. The cost of human resources would be higher than any other companies. Opportunities: People would like to compare price with all the companies which means if we can let people pay less, that we will have more regularly customers. Threats: Others company might start to do the same thing, so the strengths is just for short term, We need to find out more that what we can do and make sure all the cost would be able to keep reducing. Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 11
T-1.8.1_v3 Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 12
T-1.8.1_v3 E-MARKETING SCHEDULE Your e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule using a separate template. e-Marketing Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 THE E-MARKETING STRATEGIES & ACTION PLAN The Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply

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