tion in popular culture as an archetypal "mad scientist.". His work fell into relative obscurity after his death, but in 1960 the General Conference on Weights and Measures named the SI unit of magnetic flux density the tesla in his honor. propaganda (agit-prop) FROM DISCUSSION: informations that has a sole purpose of promoting a particular political cause or point of view. It is a form of communication aimed towards influencing the attitudes of a population towards some cause or position. Common media for transmitting propaganda mes- sages are through the news, movie, radio, television, and posters. It ’ s a way to persuade coun- tries citizens to believe in their country. documentary film psychological warfare Various techniques are used, and are aimed at influencing a target audience's value system, belief system, emotions, motives, reasoning, or behavior. It is used to induce confessions or re- inforce attitudes and behaviors favorable to the originator's objectives Americanization (Steger) The influence that the United States has on the culture of other countries. glocalization (Steger) Explained by Sociologist Roland Robertson, a complex interaction of the global and local char- acterized by cultural burrowing. In essence, it creates a form of cultural “ hybridity ” "War of the Worlds" (1938)
A radio drama played on October 31, 1938 that played news articles that made it seem like the world was being taken over by aliens. It drew widespread outrage in the media. Triumph of the Will ( 1935) a propaganda film, pro-Nazi excerpts from speeches given by Nazi rulers Charlie Chaplin - an american actor who did silent film. Probably the most popular actor at that time. Everyone kn7ew who he was. Since his films were silent, there was no language barrier and everybody around the world is able to understand his humor (slapstick comedy). “ Modern Times ” was his last film and shows how people are getting chewed up by modern day industri- alization. QUESTIONS 1. What are the two differing views on mass media and cultural globalization expressed in Ste-ger?
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