The firm that makes Betty Sues Down Home Pork Rinds found that their best

The firm that makes betty sues down home pork rinds

This preview shows page 7 - 11 out of 28 pages.

Question 20(1 point)The firm that makes Betty Sue's Down Home Pork Rinds found that their best customers enjoy NASCAR, pro wrestling, family gatherings, and are politically conservative. These are considered to be the ____________ of the market segment Question 20 options:media choicescustomer attributespsychographics or lifestyle(ANSWER)demographicssocial planning elements Save Question 21(1 point)__________ involves sending an offer, announcement, reminder, or other item to a person at a particular address.
Image of page 7
Save Question 22(1 point)Which of the following marketing strategies should marketing managers focus on to manage detailed information about individual customers and carefully manage customer touchpoints to maximize customer loyalty? Save Question 23(1 point)Differentiating a product by creating points of difference is primarily about: Save
Image of page 8
Question 24(1 point)Walmart, Costco, and Southwest Airlines serve customers who want reliable, good-quality products or services that are also reasonable and easily available. These companies are all knownfor pursuing a value discipline known as __________. Question 24 options:operational excellence(ANSWER)product leadershipfocusproduct differentiationcustomer intimacy Save Question 25(1 point)Pat thought he had received the best deal on his new car. Shortly after buying the car, Pat started to notice certain disadvantages of his new car as he learned more about other cars available in themarket. Pat is experiencing __________. Save Question 26(1 point)Making more sales to current customers without changing a firm's products is known as ____________.
Image of page 9
prospecting market segmentation product diversification market penetration (ANSWER) product development Save Question 27(1 point)Which of the following types of research would be best suited for understanding the attitudes of consumers who buy a particular brand of soft drink? Save
Image of page 10
Image of page 11

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture