Competitive Profile Matrix Critical Success Factors Weight Rating Score Rating

Competitive profile matrix critical success factors

This preview shows page 6 - 9 out of 15 pages.

Competitive Profile MatrixCritical Success FactorsWeightRatingScoreRatingScore RatingScoreMarket Positioning0.1140.4440.4430.33Price Competitiveness0.0530.1530.1520.1Financial Position0.0520.140.230.15Consumer Loyalty0.1240.4830.3630.36Brand Awareness0.1340.5240.5230.39Service Quality0.1140.4440.4440.44Global Expansion0.0840.3240.3220.16Customer Service and Support0.1140.4440.4430.33Organizational Structure0.0530.1530.1530.15E-commerce0.1130.3340.4420.22Product Diversity0.0840.3240.3230.2413.693.782.87Amazon.comEbay.comBarnes& NobleThe Competitive Profile Matrix (CPM) identifies a firm’s major competitors and evaluates their strengths and weaknesses in relation to one another. Amazon.com primarily competes with eBay.com and Barnes & Nobles for control of the e-commerce market share. The critical success factors that I believed to be most important were: Market Positioning, Consumer
Background image
Shomari ThomasAmazon Case StudyStrategic ManagementLoyalty, Brand Awareness, Service Quality, Customer Service and Support and E-commerce. These components jointly define the e-commerce retailing market domestically and globally. Amazon continues to redefine and set the standard for online retailing with their commitment to effective marketing and strategy implementation for their unique business model as a third-party retailer.The average weighted score under this evaluation of a firm and their competitors is 2.5. All three firms scored above average showing that they remain competitive in the online retailingmarket. Ebay.com and Amazon.com, however, scored the highest and represent the biggest opposition to one another. Both firms had comparable scores in all the critical success factors with the main separation being that Ebay.com has a better financial position which affects profitsand losses. Although eBay.com has the analytical advantage over Amazon.com on the score card,Amazon.com has the clear competitive advantage over rival firms because of the overall strengthin their service. Amazon.com is the world’s leading retailer primarily because of the strategy formulation and implementation in regards to ensuring customer satisfaction.Amazon.com had the highest weighted scores in the evaluation of Market Positioning, Brand Awareness, Service Quality, Consumer Loyalty and Customer Service and Support. Amazon has made sure that the quality and experience with their service is second to none. Through internal research and development they have ensured their service is quick, efficient,
Background image
Shomari ThomasAmazon Case StudyStrategic Managementpersonalized and adaptable. They gain their competitive advantage over rival firms through the interface of their web page that incorporates several factors that increase traffic and generate revenue. They have guaranteed that their page speed is double that of any other online retailer.
Background image
Image of page 9

You've reached the end of your free preview.

Want to read all 15 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture