3. File Submission – All files must be submitted in PDF format. No other formats will be accepted. If you have prepared your proposal in Microsoft Word (.doc) format, you can use the Export to PDF option to create the PDF document. 4. File Naming Instructions - The file name must start with the day and time of your tutorial and contain the last name of all your group members. For example, if your tute starts at 2pm on Wednesdays and your last names are “S mith ” and “Xu”, y our file name should be “wed2pm_smith_ xu_assignment1.pdf .” 5. You need to first agree to the " plagiarism statement " above before you are allowed to submit this assignment. Do NOT include cover sheets in your submission . 6. The written report accounts for 95% of the assignment grade. An additional 5% is reserved for peer-review . Students need to fill out peer reviews for their team-mates in the “ peer-review form ” , or else will not receive any peer-review grade for themselves. 7. Students are required to keep a soft copy of their report until they get the marked report back. If you have any questions, please feel free to speak to your lecturer or tutor .
7 Marking criteria – the key consideration would be correctness, consistency and justification . Below are the specific criteria that will be used in assessing the assignment 1. Follows the prescribed structure 2. Consistency between different parts of your research project (e.g., clear correspondence between components and the RQs) 3. Components and RQ are well thought out and properly address MRP (i.e., no important aspects of MRP missing). The justifications for RQs are well thought-out and well explained. 4. Variables are clearly and precisely articulated. In particular, are the variables correctly identified? 5. Are the secondary data used appropriately (i.e., there is a good fit between the data you use and your research problem)? 6. Research Design: Is the justification for choosing the research design appropriate? Would the chosen research design answer all the RQs ? 7. Experiments: Is the experimental design appropriate? Is the implementation of experiment in lab or field sensible? Is discussion of internal and external validity technically sound? 8. Questionnaire: are all the variables specified in section 2 collected by your questionnaire? Are questions in the questionnaire correctly formatted, precisely worded and able to extract meaningful information? Are survey questions properly measuring variables in an appropriate scale? 9. The sampling process of the research design are carefully considered, properly explained and technically sound. Did you discuss how your sampling process ensures representativeness? 10. Quality of writing and communication – clearly explained; writing is cogent, lucid and flows naturally 11. Overall quality – are the components and proposed RQ generally sensible, appropriate for the situation and important for the marketing research problem we are trying to study? Does the questionnaire captures all the information needed to answer the questions?
- Two '16