business strategy is supported by data warehousing and has led to fundamental

Business strategy is supported by data warehousing

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business strategy is supported by data warehousing and has led to fundamental changes in how the company is run and a leadership position in the gaming industry. Using IT has thus gained a competitive advantage now to make it sustainable it has to continuously innovate to remain ahead. Some future plans of Harrah includes: Introduction of a revenue management system that insures that customers are offered rooms at the right rates and the customer’s expected theoretical value from gambling at Harrah’s casinos. It will extend to eCRM to make information through non Internet channel to be made through internet. Data warehouse will be extended to include enterprise wide information. This will make other companies difficult to duplicate Harrah’s business strategy as it is constantly investing to remain ahead in the race. 5 Discuss the privacy, ethical a nd security issues associated with what Harrah’s is doing. Are there concerns and how can Harrah’s address them? Harrah’s business model is not purely ethical and in some cases breach a person’s privacy and can lead to lapses in security. a. Harrah is using IT to provide information about consumer strategy while gambling. It is using this information to extend better offers to people to draw them towards gambling. It is aimed at enriching the “exuberant alive” experience of the customers. This can lead to customers getting addicted to gambling and losing their money. Thus it is definitely an ethical violation. 2. Harrah’s maintain the entire profile of their customers’ right from their personal information to their gambling strategies. This information can be sensitive to a customer and may not want to be shared. This sometimes breaches the privacy of its customers. 3. Harrah’s maintains the entire playing strategy for its customers, so it can play around in gambling for high profile customers to make him lose every time the customer puts a high bet. So there is a threat to the security of its consumer’s money while gambling. 4. Harrah’s may cartel with credit card companies to share customer spending habits to help credit card companies to provide best offers to customers.
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  • Fall '15
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