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and use the information to define requirements and help shape an acquisition strategy.Many electronic business systemsare used to conduct tactical market research. They help toidentify the small businesses with relevant capabilities in the designated NAICS code markets and reflects those that have been awarded federal contracts for similar purchases. This type of tactical market intelligence is an initial indicator of existing small business capabilities. It should be used as a starting point in devising a market research plan and strategy. The acquisition team may need to acquire additional industry information to ultimately determine the feasibility of set-asides and how to maximize small business utilization.The Request for Information (RFI) is a tool that is frequently used to define a requirement or develop an acquisition strategy. RFIs are notices published on FedBizOpps to solicit industry input to assist the Government in understanding unknowns or obtaining information that clarifies specifics about current or anticipated products or services in an industry.
SeeDAU ACQuipediaMarket Research, for additional guidance.Market Research Is a Team EffortIt’s important to understand that market research is a team effort. Different members of the acquisition team have different roles and responsibilities and different interests regarding what information to collect, but each is interested in information that will help define requirements documents and determine the acquisition strategy. Depending on the complexity of the procurement and its stage in the acquisition process, the team members may vary, but the core usually consists of the Program Manager, the Contracting Officer, theSmall Business Professional, and the Procurement Center Representative. Select each team member to learn more; when finished, select Next to continue.Program Manager (PM)The PM's primary focus in accomplishing market research is to survey the market to understand the capabilities of industry to meet mission requirements.PM’s know how critical market research is in developing sound acquisition strategies, inclusive of maximizing small business utilization. Their key responsibilities span four principal areas: Acquisition Management, Technical Management, Business Management, and Executive Leadership.For more information on the role of PMs and PSMs seeDefense Acquisition Guidebook(DAG),CH 1–18.104.22.168 Roles, Actions, and Activities of a PM, andDAG CH 4, Life Cycle Sustainment.Small Business ProfessionalSmall Business Professionals (SBPs) are members in the new AT&L Acquisition Workforce Small Business Career Field.SBPs assist teams in developing market research plans and strategies and in conducting market research necessary to develop appropriate small business prime contract and subcontracting acquisition strategies.