Positive effect Accelerator effect Blocker effect View Feedback Question 9 1 / 1 point Doug is anxious to reach the 1 million point level in his Marriott rewards program so he can take his wife on an around-the-world vacation. He stays out of town on business trips as often as possible to try to increase the number of nights that count towards the 1 million. Doug is exhibiting which of the positive effects of the Marriott loyalty program? Longevity effect Blocker effect Spreader effect Accelerator effect View Feedback Question 10 1 / 1 point Customer satisfaction means: The product or service is exactly what the customer expected. The customer gives the company all 'fully satisfied' marks on a customer satisfaction survey. The customer is delighted with the product or service
The customer tells all his friends how happy she is with his purchase. View Feedback Question 11 1 / 1 point The best way a company can ensure customer satisfaction is to: establish appropriate expectations in the minds of the customers and deliver those expectations. There is nothing a company can do to improve customer satisfaction because products and services can't be perfect for everyone. send the customer a customer satisfaction survey after prompting them on the 'right answers'. give the customer more than they are expecting. View Feedback Question 12 1 / 1 point Why is it important to measure customer satisfaction?
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- Fall '13
- Marketing, Point of sale, View Feedback