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Response: [uploaded as attachment] /files/5925114/Answer_2.docx Score: not graded yet Question 7 The highest level of brand loyalty is brand preference. Response: False Correct answer: False Score: 1 out of 1 Yes Question 8 Captive brands are spinoffs of manufacturers’ brands that are sold in selected stores. Response: False Correct answer: False Score: 1 out of 1 Yes Question 9 A promotional campaign for a family brand does not benefit all products in the line. Response: False Correct answer: False Score: 1 out of 1 Yes Question 10 Family brands can be used effectively for any product, regardless of type, price, or quality. Response: False Correct answer: False Score: 1 out of 1 Yes Question 11 Josh usually buys one brand of orange juice but, occasionally, will buy a competitive brand if it’s on sale. Josh is exhibiting brand insistence.
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Response: False Correct answer: False Score: 1 out of 1 Yes Question 12 In addition to cars and motorcycles, Honda offers a line of power equipment, including lawnmowers. All carry the Honda family brand name. This is an example of market penetration strategy. Response: False Correct answer: False Score: 1 out of 1 Yes
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