When a sampling unit cannot be contacted on the first

15. When a sampling unit cannot be contacted on the first visit, a systematic procedure
206 normally initiated to make contact at another time is referred to as:
A. not-at-home revisitation process.
B. callback procedure.
C. refusal reduction technique.
D. none of the above.
A 16. With respect to anonymity of response, the survey methods would typically be ranked
229 as follows (highest to lowest):

Chapter 1 The Role of Business Research. 85
A. mail, telephone, personal.
B. personal, mail, telephone.
C. telephone, personal, mail.
D. No generalizations can be drawn.
C 17. Which of the following is NOT a disadvantage of telephone interviews?
208 A. The length of interview must be limited.
B. Visual aids cannot be utilized.
C. slow speed of data collection
D. more impersonal than face-to-face interviews
B 18. A poorly designed survey is returned by only 20 percent of those sampled. It has a 20
215 percent:
A. coverage rate.
B. response rate.
C. sampling percentage.
D. interaction rate.
C 19. When comparing the typical door-to-door personal interview with the typical mail
202 survey, personal interviews are more appropriately described by each of these
characteristics EXCEPT:
A. greater speed of data collection.
B. higher respondent cooperation.
C. higher possibility of respondent misunderstanding.
D. greater versatility of question format (questioning).
C 20. Which of the following phrases concerning the advantages of personal interviews is
202 FALSE?
A. High participation rate
B. More representative sample than mail surveys
C. Includes more individuals living in apartment buildings with security systems
D. All of the above are true.
B 21. Which of the following, concerning questionnaire length, is TRUE?
214 A. Telephone interviews typically last 30 minutes or longer.
B. Personal interviews may last perhaps an hour and a half.
C. Mail surveys should not exceed two or at most three pages in length.
D. All of the above are correct.
D 22. Which of the following statements conceding the participation rate for personal

Chapter 1 The Role of Business Research. 86
202 interviews, compared to mail surveys, is FALSE?
A. The presence of an interviewer generally increases the percentage of people
willing to respond.
B. Hispanics, regardless of education, frequently prefer oral to written
communication.
C. Certain groups, such as older, retired persons, are often over-represented.
D. Type of residential unit, such as high security apartment buildings, usually has
a positive impact on response rates.
B