The variants that are offered by Pepsi in terms of size and quantity,i.250 ml Regular Bottleii.300 ml Tiniii.1000 ml Regular Liter Bottleiv.1500 ml Disposable Bottlev.2000 ml Jumbo Bottle3)PriceThe amounts of money charged for a product or service, or sum of the values that consumers exchange for the benefits of having or using the product or services. As price gives us the profit so this P is very important for business price of product should be that which gives maximum benefit to the company and which gives maximum satisfaction to the customer.Following factors Pepsi kept in mind while determining the pricing strategy. i.Price should be set according to the product demand of public. ii.Price should be that which gives the company maximum revenue.iii.Price should not be too low or too high than the price competitor is charging.iv.Price must be keeping the view of your target market.v.The price of Pepsi Cola, despite being market leader is the same as that of itscompetitor Coca cola.vi.Sometimes, Pepsi places its customers into some psychological pricingstrategies by reducing a high priced bottle and consumers think that theysave a lot of money from this. Prices of Different Bottles 6| P a g e
i.Regular bottle e= rupees 18ii.Non Returnable/disposable= rupees 45iii.Liter Bottle=rupees 70iv.1.5 Liter Bottle= rupees 90v.2 Liter Bottle= rupees 105DiscountsPepsi Cola offers various discounts to those retailers who have themaximum sales of Pepsi products on daily, monthly and on seasonal basis. Someof the main discounts given to the retailers are as follows:Quality DiscountFollowing are discounts offered by Pepsi.1/10 DiscountFor Instance one case of Pepsi is free on buying 10 cases of Pepsi at one time. 2/20 DiscountFor Instance two cases of Pepsi are free on buying 20 cases of Pepsi at one time.Seasonal DiscountPepsi also offers seasonal discounts schemes by reducing price in Ramadan and on Eid. Pepsi also offers trade in allowance for retailers. 7| P a g e
4)Placement/Distribution ChannelThe Pepsi uses the following two channels for the distribution of their products. i.Indirect DistributionIndirect distribution involves agency holders and distribution companies e.g. Riaz Bottlers Pvt. Ltd. Lahore franchise has divided its region.ii.Direct DistributionThe factory vehicles operate on 45 direct routes in Lahore selling non-returnable bottles Litter, Pet and Can.5)PromotionsIn Pakistan Pepsi is the most liked soft drink especially by young generation so thePepsi cola company has devised such marketing strategy which attracted them. For thisreason they started monitoring the habits of the generation. What they saw was that thestudents were crazy about cricket and usually liked to idealize them so in order toincrease their sales the Pepsi cola company paid high amounts of money to the cricketersto act as their spokes men.
- Winter '16
- Marketing, Pepsi Cola