selling Wipros product and any shop already has Wipros product then i need to

Selling wipros product and any shop already has

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selling Wipro's product and any shop already has Wipro's product then i need to find the source form where they are purchasing their product. I also had to convince them to place order with our sales representative so that they can be serviced directly by the company's distributers. After convincing the shopkeeper to buy direct from the company I had to collect the following data about the shop: From 2 nd June to 16 th June work undertaken: On 2 nd day I was on the field with the sales man who took orders from the shop. I was working along with (as shadow) the salesman(ISR). I got knowledge of how salesman covers the beat(area) and while going through those areas I has to make sure that the shops available in the database are giving the regular order and ask if they are satisfied with the service by the ISR's.
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Summer Internship Report 2017 Objective of the project To study the working of Wipro Consumer care products To promote and Increase sale of Wipro Consumer care products to end users/consumers To understand the business buying pattern of shop Owners/Customers To understand the consumer buying behaviour about Wipro products To understand the various concepts like value claims, free issue claims, period cycles and other practical concepts in an FMCG sector. To study the competitor's strategy for the market.
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Summer Internship Report 2017 Methodology Used to Achieve Objectives Interaction with Retailers to understand the perception of the market and the buyers: There had been numerous interactions with the retailers on a daily basis while doing B2B activity which helped me to get information about Wipro's products, their saleability, and their perceived image in the minds of consumers. As such it was only a selling activity but it revealed a lot of facts about Wipro's products as well as their rivals. The communication between retailer and me was very informative as it helped me to know the pros and cons of Wipro products and its competitors’. Interaction with Consumers to Increase the sale of the product While doing the B2C activity I came across lots of consumers/end users where i had to tell the consumers about the product and solve their queries. It helped me to know better about Wipro products and their perceived
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Summer Internship Report 2017 image in consumers’ minds. I think that it is of utmost importance what the consumer feels about our products. Unless knowing it no marketer can position or promote its products into the market. It also helped me to know the preferences of consumers which product they usually buy on a regular basis as some customers are loyal to some particular brand whereas some are switchers of the brand due to various reasons. Interaction with Distributor to understand the supply chain of the company: I had interaction with distributor on a daily basis by which I could know the daily activities perform by them. I used to observe how they do their day to task like acquiring bills form the software called Pulse
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  • Fall '17
  • Mahvish ali

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