Sustainable measures taken by brands retailers and

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Sustainable Measures Taken by Brands, Retailers, and Manufacturers 117
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Levi s has been aggressively pursuing ways to reduce their carbon footprint by shifting from the most carbon-intensive modes of transport (air and trucking) to less intensive modes (rail and ships). In addition, the company also focuses on reducing energy use at their large-scale distribution centers by overhauling the lighting (installing ef fi cient lighting systems that yield savings from 20 to 40 %), updating the maintenance programs to increase the ef fi ciency of air-conditioning units, installing Forest Stewardship Council-certi fi ed wood fl ooring, and adding denim recycling stations. Levi s is reducing the number of hangtags on each garment from an average of three to two, and the company also began printing the size and care information directly onto garments. 2.6 Nike A designer s knowledge of the Materials Sustainability Index and Higgs Index is an added advantage for designing sustainable products. The product creation teams at Nike use the Nike Materials Sustainability Index (Nike MSI) to select environ- mentally friendlier materials ( chapter/our-sustainability-strategy#sthash.m4MQWpf7.dpuf ). Each material s impacts are assessed in four areas: energy, chemistry, water, and waste. The weighting of these environmental factors gives the MSI value: the higher the value, the better it is in terms of sustainability. Being a company that is committed to sustainability, Nike has released an updated version of the MAKING app, adding new features and a roster of addi- tional materials commonly used in footwear and apparel to help designers make sustainable design decisions from head to toe. MAKING is powered by data from the Nike MSI, a database built on materials research and analysis. Additional features of MAKING include the following: (i) Inclusion of 20 materials commonly used in footwear, including rubber, ethylene-vinyl acetate foam, and zinc (ii) Deeper insights on the materials, including insulation, waterproof, and absorbance (iii) Tips for improving the environmental impact of designs (iv) A comparison tool to measure the sustainability attributes between materials (v) The ability to select/ fi lter materials for apparel, footwear, and all materials categories. These data have been made public with the goal of helping to lead industry sustainability efforts and provide designers and product creators with guidance in selecting materials with lower environmental impacts. Nike has created the awareness on sustainability across the globe in a positive manner ( -strategy ), such as with its sports jerseys for the 2010 FIFA World Cup that were made from recycled plastic bottles and Flyknit, an innovative manufacturing process 118 T. Vadicherla and D. Saravanan
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that reduces wastes in knitted fabrics used in the upper parts (shoe uppers) of the shoes. Other sustainable efforts from Nike include the exploration of new materials
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