Student Response Value Correct Answer Feedback 1. ethnography Student Response 2. demography 100% Student Response 3. ecology 4. cultural sociology 5. psychometrics Score: 1/1 A multicultural society is characterized by: Student Response Value Correct Answer Feedback 1. effective mass-marketing techniques 2. a population of recent immigrants that are closely related by custom and tradition 3. a conglomeration of small and large ethnic groups that have little in common 4. one large dominating racial or ethnic group in a geographic area Student Response 5. even distribution of all ethnic groups in a geographic region 100% Student Response Score: 1/1 _____ is measured by comparing the relative cost of a standard of goods and services in different geographic areas. Student Response Value Correct Answer Feedback 1. Gross individual profit Student Response 2. Purchasing power 100% Student Response 3. Price escalation 4. Net profit 5. Relative pricing Score: 1/1 Zimmer Centralpulse is the worldh s largest producer of replacement hips and knees for orthopedic surgery. It has developed Student Response Value Correct Answer Feedback Student Response 1. applied research 100% Student Response 2. basic research 3. experiential study 4. value-added research 5. demographically-oriented research General Feedback: Applied research is an attempt to develop new or improved products. Score: 1/1
Sheet1 Page 8 In Quebec, _____ requires that French be the primary language in all promotional and advertising activities in that province. Student Response Value Correct Answer Feedback 1. The Canadian Code of Advertising Standards Student Response 2. Bill 101 100% Student Response 3. Self regulation 4. The Canadian Marketing Association 5. The Competition Bureau Score: 1/1
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