strategy (3 marks) • how it was implemented (3 marks) • what the outcomes were. (3 marks) -It very interesting know how Apple identified the opportunity and reinvented the strategy, for sure they believe in the technical revolution where everyone wants to become part of the future. With their resources it was possible to mix the technologies and developed a new technology. It was like the iPod was created and it was a success in selling (100 million of units in six years of its 2001 launch) and the iPhone, with 100% year over year rise in sales. When reviewing how Apple tried for many years to position itself in the market and create something really innovative, after going through failed or unsuccessful attempts, reinvented and launched the iMac that certainly opened the door in the market and know where the potential of untapped market. For more than 4-year Apple was struggling to find a consistently profitable source of revenue, that was the strategy. They want to consolidate in the market and have a constant economic stability Apple, seeing the potential of a little-explored market, and having its own resources, under the leadership of an entrepreneur and enthusiast like Jobs, who with the acquisition of the companies of video editing and digital production began the electronic solution that mixed these means. The text have something really important, it is how is important to have a good direction in the company, someone with vision and perception of the market, someone who understands and knows the product and who can draw the strategies to take the company a new level. As I mentioned before Apple, seeing that the company was failing to meet the goal of consolidating itself in the market, led the company to outline new strategies, for which it called Steve Jobs who redesigned the strategy. By radically changing strategy and focusing on the segment of electronics that powered digital
technology and video. Of course, always with the endorsement and participation of the stakeholders who supported the innovative ideas of Jobs. So the results began to appear with the launch of iMac and then with the success of the iPod and iPhone, each with a record in sales. Assessment 1 Some helpful sites for this assessment include: f f f f f f f Part A total: 33 marks Part B – Written or Oral Questions 1 . Define change management. (3 marks)
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