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Customer registration & logging security (for customers and staff) ●Coupon codes, rewards for old clients, discounts ●multimedia ●autoresponders ●order forms and feedback forms ●access levels to online resources ●credit card transactions v1.1, Last updated on 18/01/2019 by MM
T-1.8.1 ●website hosting ●website publishing ●technical staff (size, requirements) 19.Monitoring Strategy 20.e-Marketing Evaluation methods 21.Sources & References22. Appendix 23.Links to templates & resources INTRODUCTION Your introduction should include: 1.Initial consultation with stakeholders (in this case it may be your trainer and assessor who will act as the senior manager and your direct supervisor) 2.Mission, Vision and objectives of the organisation in regard to the product or service oThe objectives need to be SMART (Specific, Measurable, Attainable, Relevant and Timely). When defining these objectives think about the following: oWhat the ‘Return on investment’ will be? This may include increased customer spend, greater brand awareness, an increase in visits and online registrations, etc. How you quantify and measure the success of your plan will depend on your business and marketing objectives. This will differ from business to business. oDefine objectives for each part of the customer journey - Awareness, Acquisition and Conversion. Your plan needs to look at the whole customer journey. oMake sure that your objectives reflect exactly what you will be measured on (KPI’s). 3.Summary of strategies and tactics to be used - Once your objectives have been defined, you need to provide a top level summary of your Strategy – outlining how you are going to use digital marketing to meet them. The strategy should summarise the ‘bigger picture’ without yet going into the detail. It should explain the concept behind the tactics, providing a general overview of the techniques to be used. 4.A brief summary of the marketing environment for this product or service 5.Projected outcomes and ‘return on investment’. Details can be included in budget or costing section. Initial consultation outcomes: We want to contribute to improve the quality of life of our customers, satisfying their need to lead a healthier and more natural lifestyle. The above, through the production and sale of organic and natural products, which by their process conditions are nutritionally superior and healthier. At the same time, we also want to contribute to the care of the environment through the sustainable production of our products.Mission, Objectives: v1.1, Last updated on 18/01/2019 by MM
T-1.8.1 We wish to become a prestigious company, with high product quality standards, in order to achieve a sales level of MM $ 200 or more per year at the end of the fifth year, as a result of the production and commercialization of products.