nostalgia, interdependence, or even love.Difficulty: ModerateLO: 9.3: Explain how branding and packaging strategies contribute to product identityAACSB: Application of knowledge 122) As a retailer, why might you increase the number of private-label brands you sell? 123) What is ingredient branding? Why would manufacturers want to engage in ingredient branding? 124) How can a marketer use a package to communicate with consumers?
125) Briefly explain the history of regulations concerning packaging and labels. Answer: The Fair Packaging and Labeling Act of 1966 controls package communications and labeling. The law aims to make labels provide information that is useful to consumers. The Nutritional Labeling and Education Act of 1990 requires sellers to provide detailed nutritional information on food products. In addition, the Food and Drug Administration requires labels to provide information about calories, fat, carbohydrates, protein, and vitamin content.Difficulty: DifficultLO: 9.3: Explain how branding and packaging strategies contribute to product identityAACSB: Ethical understanding and reasoning 126) What are the four "easy" tests brand designers use in selecting a good brand name? Choose a brand and explain how it passes these tests.
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- Summer '17
- Prof Farshad Salman