You will find an article in a recent edition of

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You will find an article in a recent edition of Bloomberg Business week. It should be something that you find interesting. Then, you’ll analyze the content and put together a short (approximately one page, no more than 2 pages) write-up in which you report your analysis. Each write-up should include: Basic information: · The date of publication · The title and author of the article
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· Page numbers on which the article can be found · A (brief) summary of the article Analysis: · How does this article relate to what we’ve discussed in class? Why would a marketing professional be interested in the article, and how would they apply it to the marketing decisions they make? Be sure to use course terms. Part of your grade will include how well and correctly you use course terms when discussing your article. · Why do you think this article was published in this magazine? Consider how it connects to the broader business world. If your major is not marketing, it may be helpful to consider what value someone in your major would get from the article if they were to read it.
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MKTG 3723 – Penghao Wang
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