A successful real estate practitioner needs a line of credit and a financial

A successful real estate practitioner needs a line of

This preview shows page 44 - 47 out of 89 pages.

A successful real estate practitioner needs a line of credit and a financial cushion of three to six months of personal expenses to survive. You also need passive income—income coming in from investment property or stocks—so you don’t have to be desperate to close a deal. When that check finally arrives, don’t forget to put some money aside for your nest egg. Usually, it is the simple stuff that derails a potentially successful real estate career, eclipses your joy in helping clients and customers in buying or selling a home, and causes practitioners to burn out prematurely. You are where you are today because of decisions you have made or did not make. Before you embark on a real estate career—or before you try to move your career to a new level of production—take a hard look at yourself and see if you need to develop the essential habits that will ensure success. Once you make the decision to invest in developing the necessary habits, your path to real estate sales success is wide open. Terry Watson, ABR, CRS, is founder and president of Watson World Inc., a real estate and leadership training company. He is a real estate trainer and broker who works for his family’s real estate company in Chicago.
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Build an Effective Web Site BY MICHAEL ANTONIAK If you’re serious about a career in real estate, you need a Web site. That’s beyond debate. The Internet may be the most cost-effective way to promote yourself, your company, and your listings. Many consumers now search the Web first for available properties before they engage a real estate professional. Whether considering relocating to a new area or mulling a move across town, prospective buyers use the Web with the same ease to investigate a community, neighborhoods, schools, and resources. Often, the person who provides or points them to that information is the first one they contact. For the new practitioner, the need for a Web site is likely tempered by cost considerations. And, when starting out, you don’t know yet where you’ll focus your efforts or the best way to differentiate yourself from other real estate practitioners. At this early juncture, you want the most bang for your available buck for a Web site you can revise and expand as you gain a better understanding of how it can serve your professional goals. Three months from now, you’ll have a better idea of just what you want to accomplish
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with your Web site. The immediate challenge is to get yourself online, with an e-mail address that buyers and sellers can use to correspond with you. If you’re joining a company that already has a Web site, the easiest and most inexpensive solution may be to add a page about yourself to its Web site with a corresponding e-mail account.
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