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B convenience c value d retention plan 9 a target

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b. Conveniencec.Valued.Retention plan9.A target market is:a.The distribution chain by which production reach consumersb.A mean of communication between buyers and sellersc.The one specific group of potential consumers on which anorganization concentrates its marketing effortd.One or more specific groups of existing and potential consumerstoward which a marketer directs its marketing efforts
10.All of the following are elements of the marketing mix EXCEPT:
11.Instead of using mass media, Maxwell House creates an occasion for afew consumers to interact personally with the brand, taste its coffees, andspread the word to their friends. This is referred to as ________.

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Term
Spring
Professor
may
Tags
Marketing, C Direct marketing, c Digital Marketing, d Partnership Marketing, C Partnership marketing

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