Chapter 01 - The Scope and Challenge of International Marketing 1-49 98.(p. 10)Define international marketing. How is it different from domestic marketing?
AACSB: Analytic Bloom's: Knowledge Difficulty Level: Medium Learning Objective: 01-02 The changing face of U.S. business Topic: International Marketing Defined 99.(p. 11)Why is the international marketer's task more difficult than that of the domestic marketer?
AACSB: Reflective Thinking Bloom's: Comprehension Difficulty Level: Medium Learning Objective: 01-03 The scope of the international marketing task Topic: The International Marketing Task