11 are most of the competitors the same size as yours

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11. Are most of the competitors the same size as yours (based on total revenue of the firms from all businesses they operate in)? Give us an idea of the distribution of the sizes of all firms in the industry. 12. How easy is it for your customers to evaluate the pros and cons of the product and/or services provided by the firms in this industry? easy ENTRANTS There are low barriers to entry 1
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1. Do firms that have a large market share in this industry have an advantage over firms with smaller market shares? Explain Yes, however, because there are many competitors, it does not pose as a huge problem. There’s a lot of money for start-up costs on the other hand 2. If a new firm wanted to enter your industry, what obstacles must it overcome… 2a In order to access distribution channels. 2b In order to get suppliers at the same quality and price as existing firms in your industry. 2c In order to overcome the popularity of existing brands. 2d In order to access skills and key raw materials. 3. How much capital is required to enter this industry (give a qualitative response such as “very high” compared to other industries or “very low” compared to other industries)? 4. Does your firm have any unique capabilities or skills that would make a newcomer find it difficult to compete with you on price? Explain 5. Does your firm have any unique capabilities or skills that would make a newcomer find it difficult to compete with you on quality or features? Explain 6. Will a newcomer have to “steal” market share from existing players in order to enter this industry or is the industry growing so fast that no one will suffer from a new entrant?
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