The challenge for the company here in this market is to respond to the needs of

The challenge for the company here in this market is

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The challenge for the company here in this market is to respond to the needs of companies and population in Bahrain to become the leader in shows most important in the country With the proximity of an already known market Laservision must aim to go to this markets in order to obtain more visibility and notoriety with major future projects. They have to focus on luxury countries which are interested to impress people in shows The challenge would be to contact some future local partners who have some projects The company must therefore send agents from their office in Dubai ( because they are specialized in the market )to create partnerships.
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SOLUTIONS The company is already working with Qatar, United Arab Emirates, Saudi Arabia and Oman. But they have to lead some survey about potential local partners in Bahrain new market which will be interested by their services. Laservision can be considered as leader on the market, so they can send someone from their office in Arabian United Emirates to develop this new market and negotiate some new contracts The purpose is to be a reference in terms of show in a country which become more and more luxury and innovative LESSON LEARNED Bahrain’s market is highly interesting because the country has no more oil not like his neighboors. It is developing on the financial investment. And more especially on tourism, F1 Race and luxury with Casinos. This country has a great potential with his proximity with Saudi Arabia. Lot of things are prohibited like alcohol, and a good part of population enjoy to travel into Bahrein for the weekend ! Because alcohol is
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  • Winter '08
  • Jean-Christian Lambelet
  • Saudi Arabia, United Arab Emirates, Laservision

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