However if they succeed in becoming a high quality

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public facing brand but to use country specific brands to front their market entry. However, if they succeed in becoming a high-quality service and product offering Chinese company, this may auger well for their global ambitions. Identify a business in your home country that could benefit from O2O, and argue how/why? Francis Fashion/Shoe Locker is a business I believe can benefit from O2O, they can benefit because currently they are the premier provider of apparel with reasonable foot traffic and with high internet penetration, overwhelming smartphone usage (on average each person has two smartphones) and high volumes of online shopping, they can leverage this by proving an online option for customers to make purchases and then collect in store. This adoption can be facilitated with deals, coupons and other sales promotions. Conversely, they can use the customer data for targeting and improved customer service. Alibaba Today (“brief” update to the case) Alibaba today is not considered as an e-commerce company but rather as a data company and has gone further from its O2O strategy to a “new retail” strategy with a mandate to transform commerce through a seamless integration of online and offline channels, supplemented by data technology and the supply chain. In 2016, Alibaba restructured its e-commerce business to one
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that builds digital and physical infrastructure to pave the way for New Retail (Source: Fung Global Retail & Technology, January 12, 2017).
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  • Fall '12
  • Buss
  • Revenue, Alibaba Group

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