Limited reach frequency readers digest has 3 rd

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Limited reach & frequency Reader’s digest has 3 rd highest circulation in the US but represents only 5% of the 115 million household Long lead time 30-60 days lead time. Thus some ads may expire even before publishing Clutter & competition More successful the magazine is, more the clutter
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Newspaper: Classification Daily newspapers Weekly newspapers National newspapers Special audience newspapers Targeted to various religious groups Specific consumer base
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Newspaper: types of advertising Display advertising Local advertising: Ads placed by local organizations General advertising: Ads done by marketers or branded products sold on a national or regional level Classified advertisement Ads arranged under the subheads such as employment, real estate etc. Special ads or inserts
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Newspapers: Advantages Market penetration Flexibility Short production time and closing dates Geographic flexibility More flexibility except direct mail Reader involvement & acceptance
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Newspapers: Disadvantages Poor reproduction Short lifespan Lack of selectivity Clutter
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