With a $600 budget, marketing will need to remain cheap and cost effective. As the company is just starting up I would not advertise in the newspaper, I would have fellow students spread information by word of mouth and with flyers placed around the campus. By word of mouth andwith flyers placed around the campus. With the target market being college students, I would target sport and music events, along with rallies. This should make finding groups to sell to relatively easy. Social media is one way to not only advertise, but to also sell the cookies while not on campus at the time. A social media page is a great way to connect with customers, it can 2
Cookie Business be a great resource for advertising, at the same time the page can be a great way for the customers to place a large order prior to seeing the individual cookies available for sale.Since the start of the business will be focused on baking and building I question the hiring of a vice president at such a high initial rate. The business, while expecting high sales will initially need to sell product. A vice president at $100 a week will drag down a fledgling business. I think that while this business plan is complete, it does need to be critically looked at and revised. The business will face some issues with transporting to different states, but larger issueswith shipping internationally. Management will need to look at the legal issues of how to ship foodstuffs across an international border, but also how they will transport, and the costs associated with that. Packaging will also need to meet national and international standards to include health information. This will present a problem initially as it is hard to get nutritional information listed correctly when working in a friend’s kitchen.3
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