A improvem ent value b odd even prices c everyday low

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A. improvem ent value B. odd-even prices C. everyday low pricing D. reference prices E. cost of ownership Reference prices are prices against which actual prices can be evaluated. They can come from past experience, from competitive products, and from advertising, among other things. Matt is considering how these reference prices might affect consumer responses to his product's price. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 13-08 List pricing strategies that have the potential to deceive customers. Topic: Legal and Ethical Aspects of Pricing 138. (p. 283) An everyday low pricing strategy stresses the continuity of retail prices: A. at a level above regula and below deep-disco B. based on horizontal price fixing. C. bundled with cost-based, cash discounts. D. at a level somewhere between the regular price and the competitors may offer. E. at a price skimming level. Everyday low pricing focuses on providing reasonable prices all the time on all products, instead of using sale items and regular, higher prices. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 13-06 Describe the difference between an everyday low price strategy (EDLP) and a high/low pricing strategy. Topic: Pricing Strategies 139. (p. 283) Everyday low pricing (EDLP) provides value to consumers by:
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Everyday low pricing focuses on providing reasonable prices all the time on all products, instead of using sale items and regular, higher prices. This allows consumers to shop in one place and know they are getting a reasonable price, instead of having to search around for bargains. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 13-06 Describe the difference between an everyday low price strategy (EDLP) and a high/low pricing strategy. Topic: Pricing Strategies 140. (p. 283) In a(n) __________ pricing strategy, marketers rely on the promotion of sales, during which prices are temporarily reduced to encourage purchases. A. high/l ow B. premium C. discount D. everyday low pricing E. vertical triangulation High/low pricing strategies adopt a regular, higher price and occasional low sales prices. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 13-06 Describe the difference between an everyday low price strategy (EDLP) and a high/low pricing strategy. Topic: Pricing Strategies 141. (p. 283) It is important to Joanne to get value for her money but, she does not want to spend time comparison shopping. Joanne will likely respond
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