target markets that are similar to its current consumers In an unrelated

Target markets that are similar to its current

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target markets that are similar to its current consumers In an unrelated diversification, the new business lacks any common elements with the present business Do not capitalize on either core strengths associated with markets or with products. Thus, they would be considered very risky While all four growth strategies present unique challenges for marketers, a market penetration strategy is considered the easiest to implement since it focuses on promoting existing products to existing customers Marketers may also develop strategies for downsizing their business operations by either exiting markets or reducing their product portfolios for many reasons. Ex. they have entered a market where they have little or no experience, diversified into markets or products that do not quite fit with current products, markets, or capabilities, developed products that offer very little value for customers Downsizing: Exiting markets, reducing product portfolios, or closing certain businesses or store or plant locations
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  • Winter '07
  • ManagerialAccounting
  • Marketing

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