3 Supplies and services o Supplies include operating supplies lubricants coal

3 supplies and services o supplies include operating

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3. Supplies and services: o Supplies include operating supplies ( lubricants, coal, paper, pencils ) and repair and maintenance items ( paint, nails, brooms ). Supplies are the convenience products of the industrial field because they are usually purchased with a minimum of effort or comparison. o Business services include maintenance and repair services ( window cleaning, computer repair ) and business advisory services ( legal, management consulting, advertising ). Such services are usually supplied under contract. Organizations, Persons, Places, and Ideas: In addition to tangible products and services, in recent years marketers have broadened the concept of a product to include other "marketable entities"—namely, organizations, persons, places, and ideas. 5 هثدحم هخسن 1/31/2012
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BE200 Summary Prepared by: Honey Bonny (( دمحموبأ Organization marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward an organization. Corporate image advertising is a major tool companies use to market themselves to various publics. For example, IBM wants to establish itself as the company to turn to for "e-Business Solutions. People can also be thought of as products. Person marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular people. For example, Professionals such as doctors, lawyers, accountants, and architects market themselves in order to build their reputations and increase business. Place marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular places. For example, today, almost every city, state, and country markets its tourist attractions. Ideas can also be marketed. In one sense, all marketing is the marketing of an idea, whether it be the general idea of brushing your teeth or the specific idea that Crest provides the most effective decay prevention. Here, however, our focus to the marketing of social ideas , such as public health campaigns to reduce smoking, alcoholism, drug abuse, and overeating; environmental campaigns to promote wilderness protection, clean air, and conservation; and other campaigns such as family planning, human rights, and racial equality. This area has been called social marketing , which include;, the creation and implementation of programs seeking to increase the acceptability of a social idea, cause, or practice within targeted groups. Marketers make product decisions at three levels: individual product decisions , product line decisions and product mix decisions : Here we will focus on decisions about product attributes , branding , packaging , labeling , and product support services : Are the benefits of the product or service such as : - Quality - Features - Style and design Product Quality: It includes level and consistency: 6 هثدحم هخسن 1/31/2012 Product decisions: Individual product decisions: Product attributes:
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BE200 Summary Prepared by: Honey Bonny ((
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