Social marketing on consumer behavior yuhei inoue and

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Social Marketing on Consumer Behavior Yuhei Inoue and Aubrey Kent  Journal of Business Ethics Vol. 121, No. 4 (June 2014) (pp. 621-633) Influence of Web Advertising Strategies, Consumer Goal Directedness,  and Consumer Involvement on Web Advertising Effectiveness Kai Wang,  Eric T. G. Wang and Cheng-Kiang Farn International Journal of Electronic  Commerce Vol. 13, No. 4 (Summer, 2009) (pp. 67-95) Alan G. Sawyer and Daniel J. Howard Journal of Marketing Research Vol.  28, No. 4 (Nov., 1991), pp. 467-474 Shih-Chieh Chuang, Chia-Ching Tsai, Yin-Hui Cheng and Ya-Chung Sun  Journal of Business and Psychology Vol. 24, No. 4 (Dec., 2009), pp. 485- 491 4
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CHAPTER NO 12 ATTACHMENTS IMPACT OF ADVERTISEMENT ON CUSTOMER BUYING BEHAVIOR Questionnaire Dear sir/madam We are conducting a research on the impact of advertisement on customers buying behavior, we would be grateful if you will fill this questionnaire, it will only take 5 minutes of your precious time. Confidentiality is assured; no individual data will be reported . Gender: Male Female Age: 15-25 4
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25-35 35 above Profession: Student House wife Working women Businessmen Government servants Other ______________ Instructions: You will be asked general questions of your interest about advertisement that should be answered as either yes or no. The questions will become more specific in the next part of the questionnaire. 1. From where do you get information about the product? o Television o Newspapers o Magazines o Internet o Peers (friends/family) 2. For you advertisement is a source of o Information o Entertainment 3. Does an entertaining advertisement influences your opinion about the product? Yes No 4. Does information provided in advertisement affects your opinion about the product? Yes No 5. Does language used in advertisement affects your opinion about the product? Yes 4
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No 6. Does intensity of the advertisement affects your opinion about the product? Yes No 7. Does presence of social issues in the advertisement affects your opinion about the product? Yes No 8. Do you think advertisement helps in increasing sales of any product? Yes No Instructions : Please select the number below that best represents how you feel about the following statements Statements Strongly agree Agree Neutral Disagree Strongly disagree 1) Advertisements can influence the customers buying behavior 1 2 3 4 5 2) Advertisements always influence the buying behavior of the customers. 1 2 3 4 5 3) Can advertisement creates a negative demand 1 2 3 4 5 4) Companies can influence customers of other brands through advertisement 1 2 3 4 5 5) Customers are attracted towards core benefit or augmented benefits shown in an advertisement 1 2 3 4 5 4
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6) Advertisement is way of communicating value to customers 1 2 3 4 5 7) Companies can attract customers by communicating the potential future benefits of the products through advertisements.
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