Be able to develop pr programmes be able to maintain

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Be able to develop PR programmes. Be able to maintain better media relations.
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TARGET GROUP Senior Government Officials (Group A & B), HODs, PROs.
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PROGRAMME DURATION 3 Days (18 hours) divided into ten sessions. METHODOLOGY Group Exercises: Press Release PR Programme Organisational Image
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Group Presentation: Organisational Image Press Release PR Programme Role Play: Media Relations Case Study: Plastic University Land
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DAY 1 10.00 - 10.30 am : Registration 10.30 - 11.00 am : Introduction (Facilitator : Programme Director) 11.00 - 11.15 am : Tea Break 11.15 - 1.15 am : Participants expectation and setting programme rules (Facilitator…) 1.15 - 2.00 pm : Lunch 2.00 - 5.00 pm : PR concepts (Facilitator…) 6.00 - 8.00 pm : A to Z Presentation skills
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DAY 2 10.00 - 11.30 am : Organisation Image exercise (Facilitator…) 11.30 - 11.45 am : Tea Break 11.45 - 1.15 pm : PR Programme – Group exercise (Facilitator…) 1.15 – 2.00 pm : Lunch Break 2.00 - 3.30 pm : Group exercise contd.. (Facilitator…) 3.30 – 3.45 pm : Tea Break 3.45 - 5.15 pm : Group exercise contd.. (Facilitator…) DAY 3 10.00 - 11.30 am : Writing of Press release - Exercise (Facilitator…) 11.30 - 11.45 am : Tea Break 11.45 - 1.15 pm : Exercise contd.. (Facilitator…) 1.15 – 2.00 pm : Lunch Break 2.00 - 4.00 pm : Role play on media relations (Facilitator…) 4.00 – 4.15 pm : Tea Break 4.15 - 5.00 pm : Feedback & Validation (Facilitator : Programme Director)
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1. PREPARATIONS REQUIRED: 1. Finalising of the programme date. (2 months in advance) 2. Preparation & forwarding of call letters or inviting nominations. 3. Acceptance of nomination and sending confirmation. 4. Classroom arrangements. 5. Audio visual equipment (OHP, Hand mic, Public address system, LCD Projector etc.) 6. Flip chart board 7. Other Stationary items like Flip charts paper, Marker pen, white board marker, OHP pens, OHP sheets, Floppy diskettes etc. 8. Computer with Internet. 9. Purchase of Textbooks (required number of copies). 10. Duplication of Trainee's Handbook. 11. Preparation of course material kit (Textbook, Trainee's handbook, Pad, Pen etc.) 2. PREPARATION WITH REGARD TO CONTENT OF THE TRAINING PROGRAMME:
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For a successful training programme it is essential to see that the participants expectations and the programme objectives are synchronised. It is suggested that the participants profile are analysed based on the available information about the participant and keeping in mind the objective of the training programme an appropriate programme schedule may be drawn. It is necessary to ensure that the relevant examples, case or illustration are used and linked with the objectives. The course content may also suitably modified to ensure maximum benefit to the participants by equipping them with the required skill. We have provided a programme schedule with session wise break up. However we wish to inform that the Trainer is at liberty to change it as appropriate to the situation.
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SESSION BRIEF First day / Second day / Third day Session 1: 1. Topic : Registration 2. Duration of the session : 30 minutes (From 10.00 a.m. to 10.30 a.m.) 3. Facilitator : - 4. Methodology : - 5. Support facilities required : - 6. Stationaries and other : Registration Form, Course Kit with materials required Text book Session 2: 1. Topic : Introduction 2. Duration of the session : 30 minutes (From 10.30 a.m. to 11.00 a.m.) 3. Facilitator : Programme Director 4. Methodology :
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