Mass media mail replies plant tour folders

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Mass media Mail replies Plant-tour folders Institutional ads News on basic information about company Prospective customers, clients Sales Produce good product or service Survey Plan Commu- nicate Evaluate Mass Media Trade Journals Direct mail Films Sales ads Product news Institutional ads Customers, employees, management ranks Loyalty Goodwill Efficient Production Good morale Help employees find work satisfaction, self respect, fun Survey Plan Commu- nicate Evaluate Company publications Bulletin boards Mass media Direct mail Film News and features about company and individual employees and employee groups Institutional ads Stock holders, bankers, investment counsellors Operating capital Confidence Goodwill Good Management Survey Plan Commu- nicate Evaluate Company publications Newsletter Mass media Progress reports Future plans Financial reports Institutional Ads
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Group Objective Management Action PR Action Communication Channel Type of Message Government officials, civil leaders Goodwill support Favourable decisions Conduct business in public interest Support community projects Survey Plan Commu- nicate Evaluate Personal contact Speeches Mass media Films News about company progress and plans Editorials Institutional ads Press, Radio-TV Respect Confidence in statements "Open door" policy Truth Survey Plan Commu- nicate Evaluate Personal meetings Memos Press tours General news tips* Shop talk Back- ground on company news Educators Respect Support Goodwill Host Plant visits Serve on PTA boards, etc. Survey Plan Commu- nicate Evaluate Personal contact Speeches Direct mail Offers to help educators Source : Courtesy : Effective Public Relations 6 th Edition, Scott M.Cutlip, Allen H.Center, Glen M. Brooms Pg.No.358
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Work Sheet
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Work Sheet
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Work Sheet
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Work Sheet
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Work Sheet
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Training Programme On PUBLIC RELATIONS Module Preparation Sponsored By UNDP / DOPT, Government of India. Anchor Institute ANNA INSTITUTE OF MANAGEMENT CHENNAI - 600 028. Prepared by Shri.N.Palaniappan Reader / Faculty Member Anna Institute of Management Chennai. & Shri.A.M.Ramachandraiah Faculty Administrative Training Institute Mysore. Trainer's Hand book
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AIM PR is an essential and integrated component of public policy or service. The professional public relation activity will ensure the benefit to the citizens, for whom the policies or services are meant for. This programme aims in imparting such professional PR skill.
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PRE-REQUISITE FOR PR TRAINING Knowledge about the organisations. Communication skill (oral and written) including language, presentation skills etc. Media Knowledge.
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OBJECTIVE On completion of the training programme the participant will: Be able to explain PR concept and its importance. Be able to explain the importance of organisational image.
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