like any other business starting up Spin Master had big decisions to make and

Like any other business starting up spin master had

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like any other business starting up, Spin Master had big decisions to make and these decisions could either make or break their company. Three university friends, Ronnen Harary,
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Anton Rabie, and Ben Varadi, together started a business (Spin Master); during their start, up the trio faced two key decisions. Their first key decision was their first product, “The Earth Buddy”. “The Earth Buddy” was a “small pantyhose covered head with grass seeds that sprouted hair when watered”. Certainly not the only
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factor, placement of the product plays a crucial role in its success and the trio understood the importance of this decision. So, their 2 nd key decision in their start-up was to test market “Earth Buddies” in Roots stores because Roots supported the “urban- adventurer” image Rabie felt the product had. “Earth Buddy” was
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a hit and this led to K- Mart Ordering 500000 pieces, which forced the company to expand its operations, so Spin Master moved from Harary’s kitchen to a factory. Both these decisions are non-programmed decisions, the first decision is non- programmed because the trio had no
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experience or past results to rely on and they created a new unique product. Similar to their second decision they had no past experience of working with Roots or any company for that matter. Both these decisions were made in a high risk environment, since they were just starting up
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they had no idea of how the outcome will be.The trio is unfamiliar to both these decisions therefore none of these decisions were routine for the managers, thus proving that these decisions are non-programmed. Like any other business starting up, Spin Master had big decisions to make and these decisions could either make or break their company. Three university friends, Ronnen Harary, Anton Rabie, and Ben Varadi, together started a business (Spin Master); during their start up the trio faced two key decisions. Their first key decision was their first product, “The Earth Buddy”. “The Earth Buddy” was a “small pantyhose covered head with grass seeds that sprouted hair when watered”. Certainly not the only factor, placement of the product plays a crucial role in its success and the trio understood the importance of this decision. So, their 2nd key decision in their start-up was to test market “Earth Buddies” in Roots stores because Roots supported the “urban-adventurer” image Rabie felt the
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product had. “Earth Buddy” was a hit and this led to K-Mart Ordering 500000 pieces, which forced the company to expand its operations, so Spin Master moved from Harary’s kitchen to a factory. Both these decisions are non-programmed decisions, the first decision is non-programmed because the trio had no experience or past results to rely on and they created a new unique product.
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