2 Sampling characteristics the on line questionnaire was once distributed to a

2 sampling characteristics the on line questionnaire

This preview shows page 2 - 4 out of 4 pages.

selected that had a previous browsing history of beauty vlogs. 2. Sampling characteristics: the on line questionnaire was once distributed to a comfort sample thru social media platforms. There have been 756 responses received from which a final sample of 401 used to be drawn. All respondents were Chinese female who had watched splendor vlogs before. 3. Measurements: there were nicely established scales adopted to measure the conceptual framework. 4. Analytical Strategy: there have been each exploratory thing analysis (EFA) and confirmatory thing analysis(CFA) finished to investigate the validity of the measures. was a couple of regression performed with the ordinary-least- squares estimation the usage of SPSS Statistics 21 to test the relationship between PSI and its antecedents (i.e.H1–H5), and the relationship between PSI and its consequences (i.e.H6–H8). To check the mediating impact of PSI on the
Image of page 2
relationships between each of its antecedents and consequences, there used to be macro bootstrapping method performed. Q4: What is the data analysis technique? Each variable used to be being analysed through a special method and approach. There were both exploratory component analysis (EFA) and confirmatory issue analysis(CFA) accomplished to assess the validity of the measures. was more than one regression carried out with the ordinary-least-
Image of page 3
Image of page 4

You've reached the end of your free preview.

Want to read all 4 pages?

  • Fall '17
  • Krejewski
  • Brand

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes