Which of the following is NOT an example of why people switch brands A A mail

Which of the following is not an example of why

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Which of the following is NOT an example of why people switch brands? (A) A mail coupon offers a discount on a competitor's product.(B) The store is out of the brand the consumer normally buys.(C) Consumers prefer domestic product over foreign product once a domestic version becomes available.(D) A consumer is having her in-laws for dinner and buys real butter instead of margarine.(E) A consumer is used to buying one brand of sandals, but decides to buy another brand for a change. There is no evidence to support the idea that people will buy a domestic over a foreign brand once a domestic version becomes available. In fact, some people for whom status and prestige are important will buy a foreign brand over a domestic brand. Choice C is the not true, and is therefore thecorrect answer to the question. Which of the following is NOT an objective when companies set prices for their products? A pricing objective is to discourage competitors from cutting their prices on similar product, so choice E is not true, but is the correct answer to the question. Which of the following is NOT a step in the consumer adoption process model? A recommendation from a friend or family who uses a product is not a step in the consumer adoption process, although user recommendations may be part of building awareness. Because it is not a step, choice D is not true, but the correct answer. Which of the following is NOT within the control of a company? A company can't control economic conditions, so choice B is the correct answer to the question. Which of the following is the first step in developing a strategic marketing plan? (A) Development of goals(B) Analysis of the environment(C) Development of marketing strategies
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(D) Development of the business mission(E) Feedback on marketing acceptance The first step in developing a strategic marketing plan is to develop the business mission, choice D. Which of the following products is considered a component product? Choice A, a computer chip, is a considered a component part because it is used in manufacturing another product. Which of the following would be classified as a public service ad?
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