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Which of the following is NOT an example of why people switch brands?(A) A mail coupon offers a discount on a competitor's product.(B) The store is out of the brand the consumer normally buys.(C) Consumers prefer domestic product over foreign product once a domestic version becomes available.(D) A consumer is having her in-laws for dinner and buys real butter instead of margarine.(E) A consumer is used to buying one brand of sandals, but decides to buy another brand for a change. There is no evidence to support the idea that people will buy a domestic over a foreign brand once a domestic version becomes available. In fact, some people for whom status and prestige are important will buy a foreign brand over a domestic brand. Choice C is the not true, and is therefore thecorrect answer to the question. Which of the following is NOT an objective when companies set prices for their products?A pricing objective is to discourage competitors from cutting their prices on similar product, so choice E is not true, but is the correct answer to the question. Which of the following is NOT a step in the consumer adoption process model?A recommendation from a friend or family who uses a product is not a step in the consumer adoption process, although user recommendations may be part of building awareness. Because it is not a step, choice D is not true, but the correct answer. Which of the following is NOT within the control of a company?A company can't control economic conditions, so choice B is the correct answer to the question. Which of the following is the first step in developing a strategic marketing plan?(A) Development of goals(B) Analysis of the environment(C) Development of marketing strategies
(D) Development of the business mission(E) Feedback on marketing acceptance The first step in developing a strategic marketing plan is to develop the business mission, choice D. Which of the following products is considered a component product?Choice A, a computer chip, is a considered a component part because it is used in manufacturing another product. Which of the following would be classified as a public service ad?