In the united states the regulation of advertising

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99. In the United States, the regulation of advertising involves a complex mix of laws and informal restrictions designed to: A. protect consumers from deceptive practices. B. stimulate domestic demand. C. reduce international competition. D. promote social marketing. E. institutionalize pull strategies. 100. Which of the following is NOT one of the federal agencies that regulate advertising activities? 101. The __________ is the primary federal agency regulating television, radio, and other electronic advertising. 102. Brett has developed a vitamin-enriched crouton that can be added to children's salad to make them more fun. She'd like to advertise the product
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directly to the children, so she is examining: 103. The head of the marketing area told Alex to find the most stringent regulations on advertising to create the toughest standards. "If we can pass those, we should be able to get by all regulations". One real problem is: A. state regulations are not always consistent. B. the federal regulations create a uniform standard that w C. European countries have agreed to follow the US stand the US federal regulations. D. as long as the advertising does not contain sexually exp E. All of these are problems. 104. U.S.-based global marketers have often found that: 105. Which of the following is the best example of puffery?
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106. Public relations: 107. Gretchen has just started as a fashion marketing intern for an up-and-coming design firm. When she came in she expected to begin right away implementing the four Ps she had learned about in class. Instead, she was asked to work on a project identifying important events where celebrities might wear the fashions. She soon realized that this activity was part of __________, directly related to marketing. A. sales promotio ns B. cause-related marketing C. public relations D. press release development E. a push-pull strategy
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