detailed understanding of the other company has to be undertaken (Killing, 2012). Also, theventure has to be short termed, so that the company may establish retail outlets overseas oncethe testing period is completed. Marketing overseas would be extremely profitable if the testingsucceeds and marketing is done based on the preferences of the foreign clientele (Ferrell,2012).Marketing Strategies and tacticsUnderstanding the product mix would be beneficial when developing a marketing strategy andrelevant tactics for a product (Pels, 2013)Addressing the 4 P’sProduct: All the products of NatureCare are tangible and how they work can be clearlyobserved. The premium quality of the product is an advantage and since its address to specificneed of the customer, the customer would find it difficult to replace the same (Johnson, 2013).The product is eco-friendly and natural making the product more suitable for regular usagePrice: Due to the premium quality of the products the price is on the higher end. The value ofthe product is reflected in the price and hence caters to high end customers.Place: The products of NatureCare are currently available in Australia through their online storesand retail stores and a plan to introduce the product to foreign market is in progress.Promotion: The quality of the product helps in easy promotion of the product. However, the priceof the product restricts the same. Aggressive marketing would be required especially for a newproduct developed to ensure that the customer base increases (Fitzgerald, 2014).