The company can come up with a face wash that has a

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and provides a refreshing look. NatureCare already produces cleansing creams and scrubs andhence a face wash would act as a complete set. The face wash can be purchased as a solepiece or can be bought in a package that comprises of the scrub, cleansing cream and facewash. Customers who use the first two products would automatically prefer buying a compact kitof all the three products thereby increasing the sales of the new product along with the scruband cleansing cream.The risk here is that the face wash may not penetrate the market efficiently as there are severalother well named brands producing face washes. However, the existing customers wouldencourage the sale of the product given that they have already experienced the quality ofseveral other products introduced by the company. Aggressive marketing would be required toattract new customers. If the product succeeds the product would generate revenue equal tothat of the scrub productOverseas BusinessNatureCare has been confined to Australia and has gained tremendous reputation by producinghigh quality skin care products. The best way to do the same is to test the market by forming ajoint venture with a popular skin care retail shop overseas for six months and understanding ifthe products suit the marketing needs of Japan. Depending on the sales, the company can thenenter into the market overseas (Samiee, 2013). Joint Ventures can be risky and hence a
detailed understanding of the other company has to be undertaken (Killing, 2012). Also, theventure has to be short termed, so that the company may establish retail outlets overseas oncethe testing period is completed. Marketing overseas would be extremely profitable if the testingsucceeds and marketing is done based on the preferences of the foreign clientele (Ferrell,2012).Marketing Strategies and tacticsUnderstanding the product mix would be beneficial when developing a marketing strategy andrelevant tactics for a product (Pels, 2013)Addressing the 4 P’sProduct: All the products of NatureCare are tangible and how they work can be clearlyobserved. The premium quality of the product is an advantage and since its address to specificneed of the customer, the customer would find it difficult to replace the same (Johnson, 2013).The product is eco-friendly and natural making the product more suitable for regular usagePrice: Due to the premium quality of the products the price is on the higher end. The value ofthe product is reflected in the price and hence caters to high end customers.Place: The products of NatureCare are currently available in Australia through their online storesand retail stores and a plan to introduce the product to foreign market is in progress.Promotion: The quality of the product helps in easy promotion of the product. However, the priceof the product restricts the same. Aggressive marketing would be required especially for a newproduct developed to ensure that the customer base increases (Fitzgerald, 2014).

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