No 5 marks 1 please choose one which type of

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Question No: 5 ( Marks: 1 ) - Please choose oneWhich type of management is responsible for setting the company’s mission, objectives, broad strategies and policies?Top management≈ Middle level management≈ Low level management≈ Functional management(page 42) Top management is responsible for setting the company’s mission, objectives, broad strategies, and policies.
Question No: 6 ( Marks: 1 ) - Please choose oneWhich one of the following is NOTa part of the macro-environment?
(page 41) The macro environmental components are thought to be: demographic, economic, natural, technological, political, and cultural forces.Question No: 7 ( Marks: 1 ) - Please choose one
The objective of which of the following research is to gather preliminary information that will help define the problem and suggest hypotheses?≈ DescriptiveExploratory≈ Causal≈ Corrective(page 55) Exploratory research where the objective is to gather preliminary information that will help to better define problems and suggest hypotheses for their solution.Question No: 8 ( Marks: 1 ) - Please choose oneWhich method of research can be used to obtain information if people are unwilling or unable to provide?Observations≈ Focus groups≈ Personal interviews≈ Questionnaires(page 56) Observational research can be used to obtain information that people are unwilling or unable to provide.Question No: 9 ( Marks: 1 ) - Please choose oneThe mental act, condition or habit of placing trust or confidence in another shows which of the following options?≈ MotiveBelief≈ Behavior≈ AttitudeBelief: the mental act, condition, or habit of placing trust or confidence in another. Question No: 10 ( Marks: 1 ) - Please choose one
Income segmentation is used to target which of the following groups?≈ Affluent≈ Middle class≈ Lower income classAll of the given options9.Income segmentation is used to target the _____. a.affluent b.middle class c.lower income class d.all of the above e.none of the above (Answer: d; p. 168; Moderate) Chapter 7Question No: 11 ( Marks: 1 ) - Please choose oneWhich of the following factors are often used for segmenting customer groups?≈ Geographic factors≈ Psychographic factors≈ Behavioral factors≈ Demographic factors(page 84) Demographic factors are the most popular bases for segmenting customer groupsQuestion No: 12 ( Marks: 1 ) - Please choose oneThe purpose of idea generation is to create a _____ of ideas. The purpose of succeeding stages is to _____ that number.≈ Small number; reduce≈ Small number; increase≈ Large number; increaseLarge number; reduce(page 102) The purpose of idea generation is to create a large number of ideas. The purpose of the succeeding stages is to reduce that number.
Question No: 13 ( Marks: 1 ) - Please choose oneWhich one of the following forces is NOTthe part of company’s macro environment?

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