Medical student had enrolled after his

medical student, had enrolled after his disillusionment with the health-care industry led him
to Bain & Company and the idea that business was the most powerful way to change the
world. Blumenthal, an international-policy wonk who had studied at the Hague, had come to
similar conclusions after a stint at VisionSpring, a nonprofit that helped distribute low-cost
eyeglasses in India and El Salvador.
“We were down in the computer lab, and Dave started describing how he just lost his $700
glasses,” Blumenthal recalls. Two other students, Andrew Hunt and Jeffrey Raider,
commiserated, and it turned into a confab. “Jeff’s glasses had recently broken, and Andy had
this amazing idea to sell glasses online.”
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Warby Parker is a fairly young company that was founded in 2010 (Warby Parker, 2014). The
company is currently in the eyewear industry and entered the market solely focusing on their
products on a lower price point, compared against their competitors. The approach taken to
lower the price point of their products was to develop a business model with low overhead.
The founders focused in on the growing trend of consumers purchasing their eye wear needs
online. This allowed the organization to focus on adding value through their supply chain on
high quality products and offering these products to consumers directly from their
manufacturing partners. In addition, to this approach the organization was also able to join

partners of nonprofit organizations, such as Vision Spring. This approach allows the
organization to eliminate unneeded cost and offer a selling price that is more affordable to the
consumer. SWOT ANALYSIS Strengths Warby Parker has the following strengths, cost
competitive advantage, unique and stylish design, services differentiation, socially
responsible, creative and innovative environment for their workforce, high quality product
offerings, and a great marketing strategy. Weaknesses The weaknesses of the company
include their limited experience, small defined target market, informal workplace
environment, funding extracurricular activities, limited distribution, and offers cash only
sales, does not accept insurance. Opportunities 2