Sharing Progress with the Community If your organization has worked hard to develop tailored programs for the community, make it known. Think of ways to promote health messages and increase awareness of your services. Some ways to promote your agency may include: Printed materials about your cultural competence mission and services Participation in radio and local cable shows A column in the local newspaper E-mails with updates, meeting information Agency Web site, updated regularly Blogs Newsletters Presentations at community meetings Spreading the word through coalitions Flyers translated into various languages Open house Social Marketing Plans Developing a social marketing plan can help you organize your promotion efforts. A social marketing plan is a detailed strategy of how to share messages with the public in meaningful ways. A social marketing plan helps to define what your message is, whom you would like to reach, how you will present your message, what media you will use to share it, and when and how often you will share it. [Tools] See: Tool 2.3: Social Marketing Tools Informing the Public of Available Information Sharing knowledge and data can help others improve and tailor their services. As you share information, ensure client confidentiality. Some ways to share information may include the following: Post notices of available data in media outlets. Offer links to updated demographic data in your Web site. Share information in meetings and coalitions. Create client brochures and bulletin boards. See Chapter 3: Collect Diversity Data “Radio is key. We participate in radio shows to promote healthy living and to spread the word about where people can access services.” – A Lawrence public health professional Making CLAS Happen (2013), Chapter 2: Build Community Partnerships 38
Conclusion Working with the community is essential. As you partner with others, you can stay connected and build joint capacities. You will be better prepared to understand and treat racially, ethnically and linguistically diverse clients as you: Partner with community organizations; Involve community stakeholders; Engage client participation; and Share CLAS progress. Making CLAS Happen (2013), Chapter 2: Build Community Partnerships 39
Case Study 2 : Metta Health Center of Lowell Community Center: A Model for Culturally Competent Care Agency: Lowell Community Health Center Services: Primary medical care, behavioral health services, HIV/AIDS services, nutrition, social services, community education, and youth development programs Client Diverity: White (35%), Latino (29%), Asian (27%), Black (African immigrants) (8%); 51% of clients are best served in a language other than English Background The Lowell Community Health Center (LCHC) offers services to many people who otherwise might not seek or receive consistent health care. LCHC is deeply involved in ethnically and economically diverse Lowell—home to the second-largest Cambodian community in the United States. The
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