Introduce people to your church if you decided that

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introduce people to your church. If you decided that your demographic was unchurched men, this could include a family picnic with lots of outdoor activities, hiking, or maybe even a job fair. You want to be careful not to jump on the first, most obvious idea. A Super Bowl party seems like a no-brainer, but it has to offer something pretty amazing to overcome the barrier most men would feel at spending that day with a bunch of strangers. Using all the tools in your toolbox There are plenty of marketing tools available to help get your message out to your audience. Identifying your demographic is incredibly helpful in church marketing because it helps you weed out unhelpful or needlessly expensive ideas. I worked with some leaders at a smaller church who had their hearts set on paying for commercials on the local Christian radio station. They did a huge drive to raise the money for the spots, had them professionally recorded, and aired them for a couple months. They saw absolutely no return on their investment. Why? They didn’t ask the question, “Is the audience we want to reach listening to Christian radio?”
13 If they had thought about who they wanted to reach and had used that information as a guide for their marketing, they would have likely ruled out Christian radio. Most Christian radio listeners are already committed to a church, so right out of the gate, you’ve ruled out a large portion of the listening audience. If they wanted to reach disillusioned believers who had left the church, but still cared enough about their faith to listen to sermons and Christian music, they might have had some success with an ad featuring a very targeted message—but instead their ad tried to appeal to everyone and fell through the cracks. When you’re thinking about spending money on marketing, make sure that you are aiming at the right target! Social media: While most churches have a Facebook presence, very few are using it as the marketing tool it’s intended to be. You can promote your church with extremely targeted ads and content without spending a lot of money. It is a great tool for churches who have done the hard work of identifying the audience they intend to hit. Invitations: Personal invitations are still the most valuable way to get visitors. Training your congregation to build relationships with the unchurched and invite them to attend your church is the best way to grow your church. Opportunities: Make sure there is a framework in place to get visitors plugged in as soon as possible. Their first visit is not too soon to be sharing various service opportunities and potential classes and groups they can attend. When people feel that their presence will make an immediate difference in the life of your church, they’re more likely to imagine themselves as regular attendees.
14 BAD HABIT #4: YOU HAVEN’T PRIORITIZED TEACHING ABOUT GENEROSITY The topic of money might be the most important discussion that churches aren’t having. The sad truth is that we’re often reinforcing the idea that Christianity is based

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