Level of Difficulty 3 Hard Topic Types of Opportunities to Pursue 99 p 49 The

Level of difficulty 3 hard topic types of

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Level of Difficulty: 3 Hard Topic: Types of Opportunities to Pursue 99. (p. 49) The ArrowPoint Company has just modified and enlarged its product line to meet the changing needs of its current customers. This is an example of "market development." FALSE Product development means offering new or improved products for present markets. By knowing the present market's needs, a firm may see new ways to satisfy customers. AACSB: Reflective Thinking Blooms: Remember Learning Objective: 02-07 Know four broad types of marketing opportunities that help in identifying new strategies. Level of Difficulty: 1 Easy Topic: Types of Opportunities to Pursue 100. (p. 49) When Cadillac added a new sports utility vehicle called Escalade to the "luxury- oriented" selection at its existing dealers, it was seeking "market development" opportunities. FALSE Product development means offering new or improved products for present markets. By knowing the present market's needs, a firm may see new ways to satisfy customers. AACSB: Reflective Thinking Blooms: Remember Learning Objective: 02-07 Know four broad types of marketing opportunities that help in identifying new strategies. Level of Difficulty: 1 Easy Topic: Types of Opportunities to Pursue
Full file at 101. (p. 49) If Burger King added tacos to the "burger-oriented" menu in its existing restaurants, it would be seeking "market development" opportunities. FALSE Product development means offering new or improved products for present markets. By knowing the present market's needs, a firm may see new ways to satisfy customers. AACSB: Reflective Thinking Blooms: Remember Learning Objective: 02-07 Know four broad types of marketing opportunities that help in identifying new strategies. Level of Difficulty: 1 Easy Topic: Types of Opportunities to Pursue 102. (p. 49) Marketing opportunities that involve moving into totally different lines of business are "diversification" opportunities. TRUE Diversification means moving into totally different lines of business. It could be entirely unfamiliar products, markets, or even levels in the production-marketing system. AACSB: Reflective Thinking Blooms: Remember Learning Objective: 02-07 Know four broad types of marketing opportunities that help in identifying new strategies. Level of Difficulty: 1 Easy Topic: Types of Opportunities to Pursue 103. (p. 49) The least risky--but most challenging--marketing opportunities are diversification opportunities. FALSE Products and customers that are very different from a firm's current base may look attractive, but these opportunities are usually hard to evaluate. That's why diversification usually involves the biggest risk. AACSB: Reflective Thinking Blooms: Remember Learning Objective: 02-07 Know four broad types of marketing opportunities that help in identifying new strategies.

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