Currently toys r us is not the leading toy

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Currently, Toys R Us is not the leading toy distributor in the United States. In fact, it had to close some of its stores because of the low sales that it experienced. Other companies do not prefer doing business with it in the current state. For example, Mattel Inc.'s shares reduced by around 4.5% and it blamed the toy firm for the same (Klein, Townsend & Ronalds-Hannon, 2017). The company has to make important decisions to ensure that it becomes stable. Proposed Toys R Us Red and Blue Ocean Potential Opportunities Proposed Red Ocean Tactics Market-Creating Strategies. Toys R Us needs to understand the importance of turning non-customers into customers. Currently, organizations such as Wal-Mart have already "won the hearts" of many toy buyers. Consequently, it would be hard to convince these consumers to purchase Toys R Us goods. One approach that the firm can use is to determine ways through which it can come up with toys that would have characteristics which would make people who are not interested in toys to buy them.
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STRATEGIC CONSULTING 10 We noted before that Amazon has been performing better than this company because of online-related issues. Any person reading that would conclude that the solution here is to invest more in technology so that its online marketing improves. Nonetheless, this notion is wrong since the company can create market without necessarily engaging in technological innovation. It can do so by creating toys that are more fun for the kids. In addition, since many people focus on eco-friendly issues, it can ensure that none of its products negatively affect the environment. Mission Statement To make kid's fantasies come true by providing a variety of educational and fun toys internationally. Vision Statement To be the leading toy-seller and create an environment dominated by eco-friendly toys. Strategies Research The company should come up with ways through which it will get to learn more about what children wish for. For example, it can create an online platform were kids would talk about the kind of toys they have always wanted. Innovation To become the best toy seller, the company should use other means apart from investing in technology to gain competitive advantage. In addition, it should ensure all its products and production methods do not affect the environment negatively.
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STRATEGIC CONSULTING 11 Future Blue Ocean Considerations The best Blue ocean strategy is to stop focusing on company and industrial analysis and direct the attention to the actions of managers and the decisions they make. This is because, from a study, it may be concluded that a company is doing very well and thus it is expected to maintain the status for long, but eventually it falls. The competitive advantage of this strategy is that it will ensure that highly skilled individuals make effective decisions. In addition, alternative approaches will also be discussed by these managers in case their plans fail. As a positioning
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